How the Red Sox brought new tech to baseball’s oldest park – CIO

From its famed Green Monster to the quirky red Ted Williams seat in the right field bleachers, Fenway Park is a living museum in the heart of Boston. But going to a Red Sox game at Fenway isn’t just about baseball. It’s about experiencing America’s pastime at Major League Baseball’s (MLB) oldest ballpark. The Red Sox organization can’t live in the past, however, and it has to incorporate the technologies today’s fans expect at Fenway.

Rolling out ballpark-wide Wi-Fi was a necessary first step for the Red Sox. The team previously had limited Wi-Fi for fans in some areas but it wasn’t widely available or heavily publicized. This time, they wanted to provide more fans with connectivity, collect additional fan data and deliver a more targeted and technology-driven customer experience. Today, the organization encourages fans to share experiences on social media and to use MLB’s mobile apps, At Bat and Ballpark, while at Fenway, but it needed faster Wi-Fi to enable better download and upload performance throughout the park.

boston red sox fenway parkBoston Red Sox

“Our real goal here is to leverage some of the information from fans so we can start to create a much greater experience,” says Brian Shield, vice president of IT for the Boston Red Sox.

During the last few years, many professional sports organizations have pushed to provide enhanced connectivity options for fans at venues, as foundations for mobile apps and to compete with the at-home viewing experience.

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