Danica Patrick launches Warrior clothing line – Nascar
NASCAR driver Danica Patrick has opened her 2017 with a New Year’s fitness and fashion kick.
Patrick introduced her new line of athletic clothing — Warrior by Danica Patrick — on Wednesday with a pair of scheduled appearances on the Home Shopping Network (HSN). The collection of leggings, hoodies, tees and other fitness apparel debuted Monday on the HSN website.
The 34-year-old driver — long a backer of healthy living, cooking and fitness regimens — was scheduled to host two hourlong segments on HSN — at 9 a.m. and 7 p.m. ET — to promote the new brand. HSN plans to feature the collection — marketed as “athleisure” — on-air again in April, June, July and September.
“I’ve been interested in fashion and clothes since I was a little girl,” Patrick said in a news release. “And for the last 10 years I’ve dreamed about having my own clothing line, but I was waiting for the perfect situation with the perfect partner. When HSN and (apparel maker) G-III came along, I knew it was the right time. It’s been exciting seeing the Warrior line come together. We’ve created what I believe is really the perfect athleisure collection that transitions through your day, no matter what you’re doing.”
The clothing line is billed as “a collection with attention to detail and shape that will help showcase your sense of style without compromising fashion or comfort.”
The rollout is part of a busy offseason for Patrick, who returns for her fifth season driving the Stewart-Haas Racing No. 10 in the Monster Energy NASCAR Cup Series. Patrick is also promoting a health and wellness book called “Pretty Intense,” scheduled for release in early 2018. She is also launching her own winery — called Somnium — in the Napa Valley region of California, with bottles on sale next month.