Hollywood studios help LA with 2024 Olympics bid – Los Angeles Times

Four Hollywood studios are teaming up with the city of Los Angeles to promote its bid for the 2024 Summer Olympics.

Disney, Fox, NBCUniversal and Warner Bros. will bring their combined star power and media savvy to boost L.A.’s chances of bringing the Games back to the city for the first time in more than 30 years.

L.A. is going head to head with Paris for the 2024 Olympic and Paralympic Games, after Budapest, Hungary, withdrew its bid earlier this month. The International Olympic Committee is expected to announce its choice in September.

The studios are working with the LA 2024 bid committee on marketing and promotional content. A recent social media campaign featured past Olympians picking their favorite Oscar-winning and nominated movies. Participants included track athlete Allyson Felix, who chose “Chariots of Fire,” and swimmer Haley Anderson, who picked “La La Land.”


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