One week after winning the XFINITY race at Daytona as the primary sponsor on Ryan Reed’s No. 16 Roush Fenway Racing Ford, Lilly Diabetes is expanding its role with NASCAR.
NASCAR and Lilly Diabetes announced Friday that Lilly has signed a multi-year partnership with the sport to serve as the “Official Diabetes Health Partner of NASCAR.”
The new partnership will feature multiple health and wellness initiatives along with an editorial series on NASCAR.com
As a leader in diabetes care for more than 90 years, we understand the daily challenges that millions of Americans face managing this disease,” said Mike Mason, vice president, U.S., Lilly Diabetes. “Our partnership with NASCAR, along with our continued relationship with Ryan, emphasizes the critical role of ongoing discussions with your doctor about how to best manage the disease.”
Lilly Diabetes joined the NASCAR community in 2013 with its first sponsorship of Ryan Reed in the XFINITY Series. Reed has Type 1 Diabetes and has used the sponsorship to raise awareness about the disease and to help fans take action to better manage their diabetes.
“Our program with Lilly Diabetes is one that touches my life in a significant way, being diagnosed with type 1 diabetes at the age of 17,” said Reed. “I have seen the positive effect our partnership with Lilly Diabetes has had on those impacted by this disease, and I can’t wait to see what NASCAR and Lilly can accomplish together.”