Apple to Release (PRODUCT)RED Sport Band for Apple Watch – Mac Rumors
“To … create … this product, we asked ourselves ‘what do consumers most want from this announcement?’ The answer, of course, is not a new iPhone, but a different coloured strap for their Apple Watch.
Our engineers worked tirelessly to design a product which was both functional and gorgeous. The strap … sympathetically wraps around the wrist, providing a unique function; both … a distillation, and a purification, of the very essence of what we could achieve from a material. A gentle colour mix of ruby rose and unapologetic red gives this strap the visual vibrancy it deserves.
Simply put, it’s the best strap we’ve ever designed.”