Get ready for Boombah Sports Complex in Seminole County – Orlando Sentinel

The world of large sports venues that have sold naming rights includes Camping World Stadium in Orlando, Guaranteed Rate Field in Chicago and the Smoothie King Center in New Orleans.

But even smaller sports markets are getting into the lucrative branding game, which can reap major dividends by allowing facilities to take on names such as the KFC Yum! Center in Louisville, Ky., Save-On-Foods Memorial Centre in Victoria, British Columbia, and ONEOK Field in Tulsa, Okla.

Now, Seminole County is poised jump into the corporate name game. The county’s year-old state-of-the-art sports facility will be rechristened the Boombah Sports Complex Seminole County if commissioners on Tuesday approve the sale of the naming rights to the Yorkville, Ill., manufacturing firm.

To purchase the naming rights for 10 years and splash its name on the signs, banners, scoreboards and promotions, Boombah will shell out $750,000 to Major Display, a sports marketing and manufacturing company based in Franklin, N.C. Seminole hired Major Display to seek sponsors for its sports facilities.


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