Most DVR owners are recording live sports, survey says – CNET
As a sports fan with a DVR, I record every game played by New York’s Jets, Knicks and Mets, and sometimes I don’t start watching until hours after the game’s over in real life. It works great, as long as I avoid Twitter and fellow fans who can “spoil” the result.
Turns out I’m not alone. A new survey by Thuurz Sports, a company that works with TV providers to increase the size of sports viewing audiences, finds that 84.1 percent of DVR owners record live sports, many of them as a “backup” for when they might miss the end (or the beginning) or the game, and a majority (58 percent) to skip the ads.
“Over the past decade, DVR viewing has undermined certain elements of the TV business. Reacting to this threat, sports TV executives have rightly focused on the genre’s relative strength, calling sports programming ‘DVR-proof’,” says Brian Ring, the consultant who created the survey for Thuuz, in the press release. “Sports are best viewed live, but this survey highlights the fact that most fans with DVRs regularly use them to customize their sports viewing in a near-live fashion.”
Most TV shows and movies these days are available on-demand from various sources, but live events, particularly sports, are considered among the most “DVR-proof” since there’s more value in seeing the result live. A score is the ultimate spoiler, and immediately disseminated throughout the media upon the game’s conclusion.
The finding comes amid live streaming initiatives like the NFL’s Twitter and CBS All Access deals (Disclosure: CBS is CNET’s parent company), and a week after the launch of AT&T’s DirecTV Now streaming TV service. None of them offer DVR-ability, unlike a traditional cable or satellite TV service or PlayStation Vue.
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