NBC Sports Jumps on the Esports Bandwagon – Wall Street Journal (subscription)

Comcast Corp.’s NBC Sports on Wednesday said it would televise an esports tournament later this summer, the latest broadcaster turning to competitive videogaming to grow viewership at a time when many consumers are cutting the cord.

The cable network hopes a tournament built around a popular quirky game called “Rocket League” will attract hard-to-reach viewers—particularly younger males—who increasingly are ditching cable…


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