Sports Authority plans to auction off your customer data, reports say – NJ.com

An auction will be held this week for Sports Authority stores and remaining assets, which includes customer data for millions of people, reports say. 

The auction is slated for Wednesday.

The retailer will auction off email addresses and other customer data on 25 million people as well as the naming rights to Sports Authority Field in Denver, more commonly known as Mile High Stadium, according to CBS. 

The Pennsylvania-based Dick’s Sporting Goods has submitted bids to take over 17 of the soon-to-be-closed locations, according to Philly.com. The specifics were unknown. 

There were reports last week that Modell’s and the largest sporting goods chain in the United Kingdom, Sports Direct International, were in talks to bid on a large number of the failed retailer’s leases, which would have saved thousands of jobs.

However, the deadline passed on Thursday without any offers, the Wall Street Journal reported. 

Big N.J. stores that filed for bankruptcy

Bids have been submitted on more than 300 of 463 locations around the country, according to the Denver Business Journal. Many of the bids were for one location or small clusters of stores. 

A bankruptcy judge will have final approval on the sales. Stores that do not receive bids will shutter. 

Sports Authority’s going-out-of-business sale is underway, which was approved to run through August. The Colorado-based company filed for bankruptcy earlier this year. 

Craig McCarthy may be reached at CMcCarthy@njadvancemedia.com. Follow him on Twitter @createcraig. Find NJ.com on Facebook.  

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