With boost from Dallas Cowboys, Frisco set to become nation’s sports medicine and research capital – Dallas News (blog)

The mayors also visited Dr Pepper Arena, which serves as the home of the Texas Legends and the Dallas Stars practice ice. And they took in a RoughRiders game at Dr Pepper Ballpark. 

On their final day, the group saw the city-owned Fieldhouse USA, which specializes in leagues, events and tournaments. They also got a glimpse of the city’s emergency operations center, often the epicenter for monitoring large events and the traffic that comes with them. 

Horrow said that what he witnessed in Frisco combines marvelous vision, first-class partnerships, tenacity in implementation and the ability to sustain and grow.

“Frisco’s process is the next wonder of the public-private partnership facility world,” he said. 

Maso, who is leaving office next month because of term limits, believes there is a simple reason why Frisco has been so successful with its ventures, which have made the city stand out in an increasingly crowded sports market. 

“They’re not afraid to try new things,” he said.


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